About Me.
I'm Jasper, a graphic designer and marketing coordinator boasting over three years of hands-on experience. To deepen my insight into market dynamics, I pursued certification in digital marketing and data analysis. This additional expertise lets me to discern market needs more keenly and create design-driven campaigns that amplify brand value effectively.
Furthermore, I am known for my strong communication skills and collaborative nature, thriving as a team player. Setting ambitious goals and working towards achieving them is a cornerstone of my approach.
Work Experiences
2024-2025
Taiwan Duty-Free Corporate
EVERRICH
Graphic Assistant
Scope: Airport and Commercial Space Visual Design
Responsible for designing creative and diverse facilities at multiple airports across Taiwan, including Taoyuan, Songshan, Taichung, and Kaohsiung, delivering engaging visual experiences.
Key responsibilities include:
-
Store and Pop-up Shop Visual Merchandising
-
Creating eye-catching product displays and spatial arrangements to enhance customer experience and brand visibility.
-
-
Graphic Visual Design
-
Developing visual identities and themes for various events, ensuring consistency and aesthetic appeal.
-
-
Gallery and Exhibition Design
-
Planning visual designs and layouts for airport galleries, integrating artistic expression with functionality to create a cultural ambiance.
-
-
Restaurant Branding and Interior Design Participation
-
Providing visual identity designs for airport and company-owned restaurants, contributing to interior design to elevate overall spatial aesthetics.
-
-
Event and Exhibition Photography & Post-production
-
Managing professional photography and post-editing for events and exhibitions to ensure high-quality visual outputs.
-
2022-2024
Sun Innovative Marketing
Graphic Assistant
Marketing Coordinator
Website development
Coordinated closely with other UX/UI designers to elevate the visual appeal of website development, leveraging collective expertise to create an engaging user experience. Additionally, prioritizing both aesthetics and functionality to deliver a cohesive and user-friendly digital platform. Website Development/ 20+ participating projects
Graphic design Produced a variety of graphic materials essential for web design, encompassing images, infographics, and digital banners. Ensured the seamless integration of visually appealing elements to enhance the user experience and engagement on the project's websites.
SEM/ SEO Shared reports and identified ongoing issues with their readability and access, by improved readability through formatting and layout enhancements on the website. Assisted in content optimization efforts by monitored Google Search results to achieved a significant milestone: increased website traffic by 230% in just 5 months after fully revamping the SEO content publishing pipeline. In SEM efforts, created paid search, social media, and display ads on 20+ projects across five marketing channels.
2021-2021
TOYOTA Agent
Hotai Motor Company
Graphic designer
Graphic design
Created a wide range of graphics for the official website and app, encompassing infographics, digital banners, and website graphics. Designed promotional materials such as eDMs, posters, and brochures, ensuring alignment with the brand message and maintaining consistency, with meticulous attention to meeting the communication and marketing needs of the brand.
Brand development
Played a key role in the initial stages of brand development, contributing to the establishment of its core identity and values during the launch phase. Over the following six months, facilitated the opening of three additional branch offices, and led the expansion of the design department from 3 to 25 members. Achieved an increase in average ROI while enhancing the brand's presence and extending its reach.
Social media design
Design diverse post templates, strategically enhacing promotions and reinforcing the brand’s visual identity across platforms including favebook, instagra, and other social medias. Presentation deck Contributed to the editing and design of presentaion decks to evaluate brand image and market influence.
2019-2019
Vimax Media
Design Company
Graphic Internship
1/ Participated project include Taiwan Public TV Service’s new year animation, Gastby cleansing wipes advertisement, and a loading animation in the Fotgame app.
2/ Dynamic motion graphics for the app’s open sceen
3/ logoAssisted animation charator and storyboard production
Education
2021-2023
University of New South Wales (Sydney
Master of design